The Importance of Search Engine Optimization

At Hershenberg & Stone-Walsh Insurance Services we feel strongly about aligning ourselves with professionals in all services we believe in. In the upcoming months, we plan to utilize our blog more for more services than just the insurance arena and share more about the services we believe in and the services we utilize ourselves. Even though we rely mostly on networking and word of mouth for our services we also believe in Search Engine Optimization (SEO) and how important it is in today’s digital world. If you’re wanting to communicate to Google and other Serch Engine it is extremely important to not only make sure your website is optimized but that your content is utilizing keywords so you can be found. That is why we hope this blog post helps to explain the importance of SEO and why we highly recommend this service.

Everyone wants to be on the first page, but not everyone deserves to be there. Your business, brand, and website have to earn that title. Google now uses over 200 signals in their algorithm for scoring and last year, there were over 540 quality enhancements to their search algorithm alone. Google has devised an algorithm that adjusts over time, it takes into account the quality of content on your page, your site speed, the quality of links to and from your page and more. This algorithm is designed to help the most authoritative and informative sites rise to the top of Google’s rankings, and those of other search engines, where your future customers will receive the greatest value for their search efforts.

Organic SEO

Organic SEO is one of the best ways to build authority over time and increase your rankings while making the most of your budget dollars. Search Engine Optimization is a long-term strategy that requires persistence and devotion. This investment will continue to earn returns when our custom campaign strategy is developed with you, entirely tailored to your industry, your business, and your team.

Local SEO

With the growth of mobile devices, more people are searching for businesses in their local area than ever before. There is direct evidence that the majority of mobile searches are driven by a consumer’s location, and that mobile searches lead to instant action. Users often use their mobile devices to look for restaurants or shops in their immediate area to make a specific purchase. They have already completed most of the buyer’s journey and they are choosing a business with whom to complete their purchase.

This type of search traffic places a large responsibility on your organization’s website. You will need to maximize your Local SEO so you can appear at the top of search results in your area. Solids keyword & market research will help guide your Local SEO strategy and provide realistic projections and forecasts of opportunity within your market.

To learn more about SEO and who we recommend, please contact us today!